LEARNING PATH / 03 — GEO
Make the business behind the answer verifiable.
A generative engine optimization (GEO) path for crawlable pages, consistent business facts, original evidence and measured AI search visibility.
The short answer
Generative engine optimization (GEO) is a label for work on visibility and accuracy in generative search experiences. Begin with accessible pages and consistent first-party facts, publish evidence that supports claims, and measure platform visibility, citations, referrals and qualified enquiries separately. No page can guarantee an AI mention or citation.
Build the source of truth
Make important business facts available on pages that people and crawlers can reach.
Improve brand visibility in AI search
A practical framework for crawlability, company facts, evidence and focused topics.
SEO, AEO and GEO priorities
A Traditional Chinese guide to what to fix first when a B2B website has limited time and budget.
Website case studies buyers can verify
Record what was delivered and what evidence supports each claim.
Observe what actually happens
Keep an AI answer, a cited URL, a website visit and a qualified enquiry as different observations.
KEEP EXPLORING
One connected practice.
These labels organise the guides. The underlying work on crawlability, helpful answers and reliable facts overlaps.
How these paths are organised: Google Search link guidance recommends descriptive, crawlable internal links. Google guidance for generative AI search treats AEO and GEO as labels for work built on search fundamentals, rather than separate technical requirements.
ZEQUNWEB / WEBSITE WORK
Make the next change visible.
Start with the page, question or technical problem you can identify. Define the work, the person responsible and the way you will check the result.