LEARNING PATH / 01 — SEO
SEO for a website that has work to do.
A practical SEO learning path for business websites: page planning, technical checks, Search Console, internal links, Core Web Vitals and launch review.
The short answer
Start with the pages your customers need. Make those pages accessible, indexable and easy to understand; then use Search Console and real enquiries to decide what to improve. Technical fixes and content work should answer a specific problem, not a promise of rankings.
Plan pages around the buyer
Decide what each page is for before writing a title or adding another article.
Website SEO checklist before launch
A 30-point review of content, URLs, redirects, metadata, mobile use and handover.
Service page or blog post?
Choose the page type by what the searcher needs to decide or do.
Titles and descriptions for business pages
Write a distinct, accurate search preview for each important page.
Check the technical foundation
Work from crawl and index problems to usable, connected pages. Fix what the evidence shows.
Website not showing on Google?
Separate discovery, indexing and ranking before choosing a fix.
Internal linking for service websites
Connect related explanations, proof and the next useful action with descriptive links.
Core Web Vitals: prioritise fixes
Read loading, responsiveness and visual-stability evidence before changing the page.
Image SEO workflow
Prepare source files, useful alternatives and the page around the image.
Measure and maintain
A launch is a baseline. Review comparable pages and queries, then choose the next correction.
Search Console for small businesses
Turn query and page reports into a focused monthly review.
Website redesign SEO checklist
Inventory useful URLs and test redirects, forms and the live release.
Redirect map checker
Review a proposed mapping for loops, chains and conflicts before launch.
KEEP EXPLORING
One connected practice.
These labels organise the guides. The underlying work on crawlability, helpful answers and reliable facts overlaps.
How these paths are organised: Google Search link guidance recommends descriptive, crawlable internal links. Google guidance for generative AI search treats AEO and GEO as labels for work built on search fundamentals, rather than separate technical requirements.
ZEQUNWEB / WEBSITE WORK
Make the next change visible.
Start with the page, question or technical problem you can identify. Define the work, the person responsible and the way you will check the result.