Law firm websites
Website Checklist for Solo Attorneys
Use an attorney-profile worksheet and first-contact fields to check whether a prospective client can identify fit and prepare a useful enquiry.
The practical checklist
- Practice areas are visible without opening multiple menus
- Service location and relevant jurisdiction are stated clearly
- Attorney biography includes admissions and relevant experience
- Each practice-area page explains the client situation in plain language
- Phone number and consultation action are easy to find on mobile
- The contact form explains what information to include
- The site explains what happens after a consultation request
- Office address, hours, and accessibility details are current
- Claims, testimonials, and disclaimers follow applicable professional rules
- Every page has a clear title, description, and one useful next action
Start with an attorney-profile approval sheet.
Illustrative worksheet, not a real attorney or verified credential: name [to supply], admissions and service location [to review], matters handled [to review], exclusions [to review], office and contact details [to confirm]. The firm supplies the actual information; empty fields are not an invitation to invent experience.
Put practice areas, location and contact within easy reach. Ask a reviewer to identify whether the firm handles their matter, where it provides the service and how to start contact. Use that task to decide which additional pages are needed.
Match each public claim to its supporting material.
For an admission statement, record the supporting material and reviewer. For experience, state the scope that can be published. The firm also reviews photographs, client feedback and matter descriptions before publication. A website editor should not turn those materials into an outcome claim.
Use four worksheet columns: public statement, basis, reviewer and approval date. Fill a missing basis or narrow the statement. The firm reviews applicable professional advertising rules and wording; a forms tutorial supports form design, not legal compliance.
Test the first-contact task from both sides.
Example fields: name, preferred reply channel, contact details, matter category and a brief description. The receiving team decides which fields it needs. Do not require a full case file or sensitive attachments by default; have the firm approve the instructions and collection scope.
On a phone, select a matter, enter test details, trigger an error and submit a test request. Check the visitor confirmation and the received record separately, then confirm who responds. Publish response timing and intake conditions only after the team has confirmed them.
Sources and scope
- W3C WAI: Forms Tutorialw3.org
Supports the advice on labels, instructions and understandable form feedback; no commercial conversion rate is implied.
Solo attorney website questions
Questions to settle before publishing a solo attorney website
What should a solo attorney website make clear first?
Make practice areas, service location or jurisdiction, attorney credentials, and the first-contact path easy to find. A potential client should be able to judge basic fit without translating legal language or opening multiple menus.
Does a solo attorney need a large website?
Not necessarily. A concise site can be useful when it clearly explains the matters handled, professional background, practical expectations, and how to make contact. The goal is clarity for the next conversation, not a large page count.
Can a law firm website promise legal outcomes?
No. Claims, testimonials, and disclaimers need to follow applicable professional rules, and website content should be reviewed by the firm. The site can explain services and process in plain language without predicting legal outcomes or offering legal advice.
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